Google Ads has recently introduced a new feature that allows advertisers to import cross-channel conversion credits. This update is aimed at providing a more accurate view of campaign performance across multiple channels.
What is Cross-Channel Conversion Credit Import?
Cross-channel conversion credit import is a new feature that allows advertisers to import conversion data from other channels into Google Ads. This includes data from offline channels such as in-store purchases, phone calls, and other offline actions.
This feature is particularly useful for advertisers who run campaigns across multiple channels, as it provides a more complete picture of how their campaigns are performing.
How Does Cross-Channel Conversion Credit Import Work?
To use cross-channel conversion credit import, advertisers need to upload a file containing their conversion data to Google Ads. The file must be in a specific format, and the data must be accurate and complete.
Once the file has been uploaded, Google Ads will match the conversion data to the relevant campaigns and ad groups. This will allow advertisers to see a more accurate picture of how their campaigns are performing across multiple channels.
Benefits of Cross-Channel Conversion Credit Import
The benefits of cross-channel conversion credit import are clear. By importing conversion data from other channels, advertisers can get a more accurate view of how their campaigns are performing. This can help them make more informed decisions about how to allocate their advertising budget and optimize their campaigns for maximum impact.
In addition, cross-channel conversion credit import can help advertisers identify which channels are driving the most conversions. This information can be used to adjust bids and budgets to maximize the impact of their campaigns.
Cross-channel conversion credit import is a valuable new feature for advertisers using Google Ads, concludes NIX Solutions. By providing a more complete picture of campaign performance across multiple channels, this feature can help advertisers make more informed decisions about how to optimize their campaigns for maximum impact. If you’re running campaigns across multiple channels, it’s definitely worth considering using cross-channel conversion credit import to get a more accurate view of your campaign performance.