Over the past weeks, e-commerce sites have doubled their advertising costs, states NIX Solutions. This is evidenced by the new report MediaRadar.
So, for the period from February 17 to March 9, the costs of US advertisers in this segment increased from $ 4.8 million to $ 9.6 million.
A further increase in spending is facilitated by social distancing practiced by consumers, designed to stop the COVID-19 spreading and epidemic.
The report includes data on TV, print and digital advertising, sites, Snapchat, YouTube and podcasts included.