With the April 5 deadline for the sale of TikTok’s U.S. assets fast approaching, a new serious contender has emerged—Amazon. The New York Times, citing informed sources, reported that the tech giant has expressed interest in acquiring TikTok’s local operations.
Amazon’s Offer and Potential Investors
According to the report, Amazon sent a purchase proposal addressed to U.S. Vice President JD Vance and Secretary of Commerce Howard Lutnick. Meanwhile, discussions about TikTok’s future continue at the highest levels. On Wednesday, Donald Trump held a White House meeting with senior officials to consider options for the platform. Sources indicate that U.S. investors, including Oracle and private equity firm Blackstone, might join the deal without an official sale, though it remains unclear whether such an arrangement would comply with federal law.
Amazon’s interest in TikTok is logical, given that many popular content creators on the platform direct their audiences to Amazon’s marketplace, earning commissions from purchases. However, The New York Times notes that Amazon’s bid is not yet being taken seriously.
Previous Attempts and Other Bidders
This is not Amazon’s first attempt to tap into TikTok’s success, reminds NIXSolutions. The company previously launched Inspire, a short-video platform for shopping, but it failed to attract a significant user base and was removed from Amazon’s app in February 2025.
Several other companies and investors have also expressed interest in TikTok’s U.S. business. Among them are billionaire Frank McCourt and Jesse Tinsley, the founder of Employer.com. Additionally, on Wednesday, Zoop announced its bid, while AI search engine Perplexity had earlier declared its interest.
With the deadline rapidly approaching, the future of TikTok in the U.S. remains uncertain. Yet, we’ll keep you updated as more details emerge.