Is learning a new language your New Year’s resolution? If so, you’re not alone. Duolingo has become the gold standard in language learning, helping millions worldwide achieve their goals.
2024 was a monumental year for Duolingo. According to App Intelligence, the app generated $678 million in revenue—a 37% increase from 2023 and a staggering 560% growth since 2020. This makes 2024 its most successful year yet. While nearly half of its revenue comes from the U.S., Duolingo earns income from over 100 countries globally.
Outpacing Competitors in Language Learning
The competition in the language-learning app space is fierce, with the keyword “language learning” yielding over 10,000 results. Yet, Duolingo’s earnings in 2024 surpassed the combined revenue of all its competitors, who collectively grossed just $440 million, notes NIXsolutions.
Duolingo’s success is driven by its gamification of learning and its strong visibility in app stores. It consistently ranks at the top for language-related keywords due to a robust App Store Optimization (ASO) strategy. Its frequent appearance in featured charts also boosts its prominence.
What’s Next for Language Learning?
As 2025 unfolds, Duolingo’s growth shows no signs of slowing down. However, it will be interesting to see whether competitors can leverage AI advancements to challenge its dominance. Innovations in voice-based learning and other AI-powered tools could shake up the leaderboard.
For now, Duolingo remains unmatched, but we’ll keep you updated as new trends and integrations emerge in this ever-evolving field.