DramaBox, the highest-grossing short film app, has seen its revenue grow so much this year that it’s now on track to make $1,000,000 every day on the App Store and Google Play. Year-to-date, revenue has grown by 962%! And while it’s the biggest, it’s not the only one on the rise.
Short Drama is a recent trend that began in late 2023 and has been growing ever since. Now people are spending more and more money on streaming short films. How much? AppFigures shows that last Wednesday, the top three short streaming apps — DramaBox, ShortMax, and ReelShort — made just over $3 million. And all in just one day.
Of that $3 million, DramaBox made $913,000, ShortMax made $640,000, ReelShort made $581,000, and Apple and Google pocketed the rest in royalties. What’s also interesting is that while most of the revenue comes from the App Store, as you’d expect, a significant chunk of it comes from Google Play. Almost half for ShortMax.
Impressive Growth Rates
Things get even more interesting when we look at growth. Compare the best revenue day in January to the best revenue day in July, and the growth rates are simply astounding.
ReelShort, which was the first to break records earlier this year, saw revenue grow by 34%. You might say that’s pretty good, but DramaBox beats it with 235%, and before you get too stunned by that number, ShortMax is up 642% this year.
It’s hard to see what’s so appealing about these apps and their content. It’s clear that they’re clever at monetizing their users. Unlike traditional streamers who charge a subscription, they charge per episode, but with in-app currency. Just like most popular games do.
As this trend continues to evolve, we’ll keep you updated on the latest developments in the short film streaming industry. The rapid growth of these apps suggests that they’ve tapped into a lucrative market, and it will be interesting to see how traditional streaming services respond to this new competition, notes NIX Solutions.
The success of DramaBox, ShortMax, and ReelShort raises questions about the future of digital entertainment consumption. Will short-form content continue to dominate, or is this a passing trend? Only time will tell, but for now, these apps are enjoying unprecedented success and showing no signs of slowing down.