Starting today, the Video Action campaign format in Google Ads is available for Smart TV as well. This will help advertisers drive online sales and attract leads, and therefore grow their business, says Postium.
When a viewer sees a Video Action campaign on TV, a link is displayed at the bottom of the screen inviting them to visit the brand’s website from a computer or mobile device, allowing them to make a purchase without interrupting the viewing.
- 25% of users watch YouTube mostly on the big screen.
- The effectiveness of Video Action campaigns on Smart TV has been tested experimentally. According to Google, over 90% of conversions would fail on mobile and desktop.
- Now advertisers will be able to assess how much YouTube advertising is able to induce users to take certain actions, for example, going to the site, registering, buying and other types of conversions.
Advertisers can also take advantage of the Beta TV Conversion Growth Solution for actionable, real-time results, notes NIXSolutions. The solution allows you to assess the extent to which advertising on YouTube is able to induce users to take certain actions, for example, going to the site, registering, buying and other types of conversions.
Video Action campaigns for Smart TV are now available on Google Ads worldwide. To find out more, contact the Google team or visit the Help Center.