TikTok is contemplating integrating artificial intelligence-based virtual advertising characters, known as avatars, onto its platform. These avatars would potentially rival sponsored ads featured in regular users’ videos.
Virtual Avatars: A New Frontier in Advertising
According to TikTok, these virtual avatars would be tasked with promoting and selling products based on scripts and prompts provided by advertisers and sellers in the TikTok Shop. However, a report from The Information suggests that company employees who tested virtual characters controlled by artificial intelligence found the technology to be not yet ready for launch. They observed that these avatars attracted fewer customers compared to content featuring real people.
Implications for Content Creators
Despite this, many TikTokers rely on brand collaborations to generate income, particularly after TikTok discontinued its creator support program. While it’s evident that the company is seeking ways to monetize its platform, it must tread carefully to avoid alienating its user base, notes NIX Solutions.
Balancing Revenue and User Experience
As TikTok explores the potential integration of AI avatars for advertising purposes, the platform will need to address concerns surrounding user experience and engagement. Balancing revenue generation with maintaining a positive user environment will be crucial for TikTok’s long-term success.
As developments unfold, we’ll keep you updated on TikTok’s approach to incorporating AI avatars and its impact on content creators and sponsored content on the platform.