Pinterest has announced that its collage-making app, Shuffle, is getting an update that will allow users to add shopping links to their collages. The move is part of Pinterest’s broader effort to expand its e-commerce capabilities and make it easier for users to buy products directly from the platform.
New Shopping Capabilities
With the new update, users can add shopping links to the items they include in their Shuffle collages. This means that when someone views a Shuffle collage, they can click on an item and be taken directly to the product page where they can make a purchase.
The feature is being rolled out slowly, with only a select number of retailers currently participating. However, Pinterest says it plans to expand the program to include more retailers in the near future.
Expanding E-Commerce Capabilities
The addition of shopping capabilities to Shuffle is just one part of Pinterest’s broader effort to expand its e-commerce capabilities. In recent years, the platform has introduced a number of features designed to make it easier for users to discover and purchase products on the site.
For example, Pinterest has introduced a “Shop” tab that allows users to browse products from a variety of retailers. The platform has also introduced a number of tools for retailers, including the ability to create shoppable pins and catalogs.
Overall, the addition of shopping capabilities to Shuffle is a welcome development for users who are looking for an easier way to shop for products on Pinterest, concludes NIX Solutions. With the platform’s continued focus on e-commerce, it’s likely we’ll see even more shopping-related features added in the coming months and years.