Meta has begun testing new AI tools aimed at simplifying the creation of video ads on Facebook and Instagram. These tools offer the ability to animate static images and expand the background of videos by generating additional pixels. Such innovations are set to make dynamic advertising more accessible for advertisers. The full release of these tools is expected in early 2025.
Animating Static Images
One of the key features being introduced is an AI tool that can transform static images into animated ones. In a demo, a still image of berries was turned into an animated version, where the berries moved around inside a jar. This feature could be especially useful for advertisers looking to enhance engagement with their audience, creating more eye-catching content with minimal effort.
Expanding Existing Videos
Another important advancement is the ability to expand the size of existing videos. The AI technology can add missing pixels to each frame, enlarging the video as though it was originally created in a larger format. This process is similar to using graphic editors that automatically generate additional details to enlarge image backgrounds. Advertisers will be able to create visually enhanced content, improving the reach of their ads without needing to reshoot or redesign them.
Meta plans to make these innovations widely available early next year. These tools, combined with the existing AI-driven text and image generation features, will allow advertisers to produce dynamic ads quickly and efficiently. Moreover, ads created with these new tools will be integrated into Facebook’s upcoming full-screen video tab, giving advertisers a more immersive platform for their campaigns, notes NIX Solutions.
Meta is not alone in leveraging AI for advertising. Amazon has recently introduced a tool that can generate video clips based on product images, while TikTok is experimenting with AI-generated avatars for ad campaigns. As these developments unfold, we’ll keep you updated on how AI continues to shape the advertising landscape.