Google has introduced Vision Match, an AI-driven feature in the Shopping section of search results. This tool helps users find clothing items based on a verbal description. Additionally, the virtual try-on capabilities for clothing and makeup have been enhanced.
How Vision Match Works
Initially launched as an experimental feature in Labs in 2023, Vision Match is now available to all U.S. users on the mobile version of Google Search. By entering a verbal description of a clothing item, users receive AI-generated images with the closest matches available for purchase. To access the feature, users can enter a description in the search bar, scroll to the “Can’t find? Create!” section, or navigate to the left panel of the Shopping tab and select “Create and buy.”
Expanded Virtual Try-On Features
Google has also improved its virtual try-on functions, adds NIX Solutions. Users can now select, “try on,” and purchase cosmetics from various brands. By entering a makeup style in the search bar, they can preview how it will appear on their face. The virtual fitting tool for wardrobe items has also been upgraded, allowing users to see how trousers or skirts will look in sizes ranging from XXS to XXL.
These updates aim to enhance the shopping experience by making product discovery and selection more intuitive. We’ll keep you updated as Google continues expanding these AI-powered features.