Last week, Donald Trump announced new tariffs on imported goods from other countries. Fearing rising prices, many customers rushed to Apple stores to buy new iPhones and other devices at current prices. Employees at Apple stores across the US confirm the growing demand, particularly for the iPhone.
Many customers are asking whether Apple plans to raise prices in response to the new tariffs. However, Apple has not provided employees with instructions on how to answer such questions or manage the increased flow of customers. Some store staff compare the current queues to those seen during new iPhone releases or the holiday shopping season. Alongside iPhones, demand for Mac devices has also seen a noticeable rise.
Tariffs on Imports from China and India
Under the new policy, taxes on goods imported from China and India will rise to 34% and 26%, respectively. These are the two main countries where Apple assembles most of its devices. According to Trump, the decision brings tariffs on foreign goods in line with those that US products face in those countries.
In anticipation of potential disruptions and price increases, Apple has already acted. In the past few days, the company arranged for five plane shipments of devices from India and China. This move is expected to help Apple continue selling its products at current prices for a bit longer.
Apple’s Possible Response and Market Impact
Apple has yet to reveal its long-term strategy in response to the tariffs. However, there are rumors that the company is considering launching production in Brazil, where the import tariff is only 10%. This could potentially reduce the impact of the new tariffs and stabilize prices going forward.
Apple shares have already dropped by 18% since the tariff announcement, reminds NIX Solutions. The decline reflects broader market reactions, as other US-based companies have experienced similar losses.
The situation remains uncertain, and Apple has not made any official statements about price adjustments or production shifts. Yet we’ll keep you updated as more developments unfold and potential strategies emerge.