The latest global rankings of the most downloaded and profitable mobile apps for November, provided by AppFigures, offer intriguing insights.
Instagram secured its place as the most downloaded app worldwide, boasting 53 million downloads from the App Store and Google Play. Most of these came from Google Play, underlining its massive popularity on Android devices.
In second place, TikTok recorded 45 million downloads, also primarily from Google Play. With TikTok facing potential bans in the US, it raises questions about where those downloads might go if restrictions take effect.
The remaining spots in the top five went to WhatsApp, Facebook, and ChatGPT. The trio from Meta has consistently dominated this list, though there were notable shifts within their ranks in November—WhatsApp rose while Facebook dropped.
ChatGPT is a fresh addition to the top five and seems set to remain a strong contender. OpenAI’s ongoing innovations have driven adoption, leaving competitors like Gemini and Claude struggling to gain a foothold.
Download Trends
In total, the top 10 most downloaded apps worldwide in November achieved 338 million new installs across the App Store and Google Play. While this figure marked a slight decline from October, it still surpassed expectations, especially considering the global downward trend in app downloads.
Top-Grossing Apps in November
TikTok not only ranked high in downloads but also topped the earnings chart. With $298 million in net revenue across the App Store and Google Play, TikTok’s revenue grew by 11% compared to October. The app’s earnings primarily came from the App Store, highlighting its ability to monetize iOS users effectively.
Interestingly, TikTok’s financial success may be crucial in its efforts to avoid bans in the US—a move that could have a ripple effect, leading to similar actions in other countries.
YouTube came in second on the earnings list, but its $136 million revenue was less than half of TikTok’s. Moreover, YouTube’s earnings dropped significantly compared to October, possibly contributing to its recent decision to increase the price of YouTube TV.
Other apps rounding out the top five highest-grossing list were Disney+, Tinder, and Max. Notably, these three retained the same rankings as in October, despite experiencing slight revenue dips.
Highlights and Surprises
November’s rankings revealed some surprising developments:
- China-Only Apps Gaining Momentum
Two apps exclusive to China made it onto the global combined revenue list, with three appearing on the App Store list. This marks an increase from October, when only one China-only app appeared. These apps generate significant revenue despite their limited availability, underscoring the strength of the domestic Chinese market. - Audible’s Resurgence
Audible climbed to eighth place on the combined revenue list. While not a permanent fixture in these rankings, its steady revenue growth suggests a bright future for audiobooks. - ChatGPT’s Monetization Success
ChatGPT joined the combined top ten for grossing apps, cementing its position as a major player. OpenAI’s recent introduction of a $200 subscription plan—among the most expensive offerings on the App Store—has played a significant role in boosting its revenue.
Revenue Trends
AppFigures estimates that the top 10 grossing apps collectively earned $982 million in net revenue during November. This figure represents a slight dip from October’s $1 billion, but December is expected to bring a rebound, notes NIX Solutions. We’ll keep you updated as December’s numbers roll in.
These rankings highlight the dynamic nature of the mobile app industry, where innovation, user preferences, and market conditions constantly reshape the landscape. Whether it’s downloads or revenue, November has shown that the competition remains fierce.