Google Shopping has undergone a major update—completely rebuilt using artificial intelligence. As part of this transformation, 45 billion product descriptions were integrated with Google’s Gemini models. The revamped platform offers an improved personalized feed, a new “Offers” section with great deals, and augmented reality (AR) shopping tools. These new features are currently only available to users in the United States, according to Google’s blog.
Key Features of the New Google Shopping
Enhanced Personalized Feed
The new feed offers tailored product recommendations based on user needs. For example, when searching for a “Men’s winter jacket for Seattle,” AI provides suggestions for suitable jackets, along with product recommendations from online sources. The AI also explains why specific items meet the user’s needs, creating a more informed shopping experience.
“Offers” Section for Best Deals
The new “Offers” section presents a personalized selection of products at the best prices. This feature allows users to easily find items that match their preferences while staying within budget.
AR Shopping Tools and Virtual Try-ons
Google has added generative AI-powered virtual fitting rooms, where users can view clothes on models with various skin tones and body types. This tool simulates how garments will fit, drape, and stretch, along with realistic shadows and folds.
NIXsolutions adds that AR features allow shoppers to visualize cosmetics and shoes in their environment. For instance, shoes can now be viewed in your room, with the ability to rotate and zoom in for a detailed look.
The rollout of the new Google Shopping experience will happen gradually in the US over the coming weeks. We’ll keep you updated on further developments and availability in other regions.