YouTube’s advertising revenue rose 10% to $8.9 billion, helping parent company Alphabet beat Wall Street’s first-quarter revenue expectations. Alphabet reported total revenue of $90.2 billion, up 12% from the same period last year.
YouTube continues to strengthen its position as one of the world’s leading advertising platforms. According to Deadline, YouTube TV has become one of the largest pay-TV operators in the U.S., as more users prefer watching content on big screens instead of smartphones.
In a statement, Alphabet noted “solid momentum” across all segments of its business. Alongside YouTube, Google Search, cloud services, and subscriptions—including Google One—all saw double-digit growth. CEO Sundar Pichai confirmed that total subscriptions have reached 270 million.
YouTube also marked its 20th anniversary by announcing a major milestone: 20 billion videos have now been uploaded to the platform.
Legal Troubles and Market Response
Despite these strong results, Alphabet’s success is not without challenges. Earlier this month, a U.S. federal court ruled that Google’s advertising business had violated antitrust laws. This decision could lead to significant structural changes, including a potential spin-off of the Chrome browser into a separate entity.
Experts point out that despite legal headwinds, Alphabet continues to show stable growth. Advertising revenue remains the company’s main driver, while the expansion of YouTube TV and other paid services offers additional income streams. The key question for investors in the near term will be the outcome of the antitrust case and how it might impact the company’s structure.
Following the release of the quarterly report, Alphabet shares rose by 5% during over-the-counter trading, adds NIX Solutions. The strong performance was seen as further confirmation of the company’s resilience amid increasing competition and shifts in the media landscape.
Analysts are now raising their target levels, anticipating continued growth in both advertising and cloud revenue. Yet we’ll keep you updated as more developments—including potential regulatory changes—emerge.