Dating apps continue to print money. In April, the top three — Tinder, Bumble, and Hinge — cashed their biggest checks yet. Even Bumble! AppFigures analyzed their revenue, and while you’d expect spending to stagnate with so many alternatives now available, that hasn’t happened.
Let’s start with the big number: $4 billion. That’s how much users have spent on these three apps since the start of 2024.
This massive figure reflects a major shift in pricing and monetization strategies. All three apps have raised their prices and introduced new ways to spend money, including additional subscription tiers. Hinge, for instance, now charges up to $45 a month for its basic subscription, depending on age and location — double the price it charged in 2020.
Tinder and Bumble have followed the same path. While these prices may be a stretch for some users, especially those with tighter budgets, the growing revenue shows that the user base is still willing to pay. It seems that for many, dating apps have shifted from being a “want” to a “need.”
Growth Across All Platforms
Hinge, though the smallest of the trio, has shown the most dramatic growth. It closed April with $64 million in gross revenue, up 67% since January 2024. If this pace continues, Hinge may soon catch up to Bumble, which has shown signs of slowing.
Bumble’s momentum has cooled over the past year, but revenue is still on the rise. AppFigures estimates that users spent $76 million in the app in April, a 25% increase from January. Notably, this growth has occurred despite user frustration over removed free features and controversial changes to the app’s experience.
Tinder, the market leader, remains on top, notes NIX Solutions. In April alone, it earned $171 million in gross revenue (excluding store tax), up 35% from January 2024. That figure firmly cements its dominance — for now.
Despite economic uncertainty, increased competition, and shifting user habits, dating apps continue to thrive. People are still willing — and even eager — to pay for love or the chance at it. That trend isn’t likely to reverse anytime soon, and we’ll keep you updated as more changes and integrations emerge.