Google has once again increased the maximum allowable price for apps and in-app purchases on the Play Store. Developers can now price their apps up to just under $5,000 — more specifically, $4,999.99, in line with familiar marketing tactics. This change follows Google’s trend of gradually raising the cap over the years. Back in 2015, the limit moved from $200 to $400, and in 2023, it increased again to $1,000.
Now, even that figure appears to have fallen short of demand, prompting Google to revise its pricing policy yet again. But this doesn’t mean that Android apps will suddenly become unaffordable. The company is keeping control over pricing by reviewing and approving which developers can access this new price tier.
Strict Rules for High-Priced Apps
This pricing cap doesn’t apply automatically. Developers need to formally request access and must provide a detailed justification for why their app or in-app purchase should be priced so high. Google is reserving this privilege for developers with a strong track record and good standing with the platform.
Additionally, the developer must already generate at least $1 million in annual sales on Google Play. Only then can they apply for permission to use the new pricing cap. Even then, approval isn’t guaranteed — each request will undergo a manual review process by Google.
Importantly, the new limit applies not only to standalone app purchases but also to subscriptions and in-app purchases (IAP). This makes it possible for some premium subscription-based services or specialized tools to adopt higher price points — provided they pass Google’s scrutiny.
Global Scope with a Notable Exception
Most markets will see this new cap implemented in local currency equivalents, notes NIXsolutions. However, South Korea remains an exception to the rule, sticking with the older $400 limit. This regional variation suggests that Google is still calibrating its approach based on local economic and regulatory conditions.
While only a small number of developers are likely to take advantage of this high pricing tier, it marks a significant shift in how Google handles premium content on its platform. We’ll keep you updated as more developers begin to explore the new pricing structure — and as Google continues to evolve its policies.